Hi there! I’m Jen, owner of Papercode and creator of the Simple Elephant. Here’s my story. I was an accounting major with a great corporate job I loved in NYC. But in 2016, my life was crumbling.
The past 9 long grueling months were spent accompanying my mother to chemotherapy while she battled stage 4 ovarian cancer. It crushed my soul at every. single. appointment. And the stress of performing at work while dying inside showed up in my body as a terrible disease – Hashimoto’s Thyroiditis. This oftentimes misunderstood and debilitating condition caused increasing brain fog and fatigue to a point where I was a walking zombie (as opposed to a flesh crazed running one).
Keeping goals, planning my days, and journaling helped me through this awful ordeal but I carried around 3 different notebooks! My shoulder wanted to fall off. What I needed was a goals tracker, day planner, and notebook in one and found nothing like it on the market so I designed it.
The Simple Elephant was originally for my own use to help me get through this life experience but it did so much more than that!
With continuous use, I found myself taking charge of my actions, remembering goals, and feeling much more fulfilled and happier. I figured, hey – there must be others who could benefit from this! And that’s how the Simple Elephant was welcomed to the world.